Privacy Policy

Last updated: September 14, 2026

We build Murphy Beds; your data is not our product. This policy explains what personal information Breda, Inc. (DBA BredaBeds) collects when you use bredabeds.com, why we collect it, who we share it with, and what you can ask us to do with it.

It is written to be read. If anything here is unclear, or you want to know exactly what we hold about you, get in touch and a real person will answer.

On This Page:

Use these quick links to navigate to specific sections:

The short version

The full detail is below, but here is the substance of it:

• We do not sell your personal information. We do use advertising cookies for remarketing, and you can opt out — a browser that sends Global Privacy Control is opted out automatically.
• We collect what we need to take your order, deliver it, support you afterwards, and keep the site working.
• Your card number never reaches our servers — our payment processor handles it directly.
• You can ask us what we hold, ask for a copy, ask us to correct it, or ask us to delete it.
• Marketing email always has an unsubscribe link. Order and service emails are not marketing, so those keep coming.

Who we are

Breda, Inc. (DBA BredaBeds) is a Murphy Bed manufacturer based in Meridian, Idaho. We are the business responsible for the personal information described in this policy.

This policy covers bredabeds.com and the email we send you. It does not cover other companies' websites, even when we link to them.

We sell and ship within the United States. We are not set up to serve customers in the EU or UK, and we do not target our site to them.

What we collect

Information you give us

• Order information — your name, billing and shipping address, email address, phone number, and what you ordered. We use your phone number to coordinate delivery and to reach you about your order; we do not send marketing texts.
• Payment information — handled by our payment processor through its secure form, including for orders we take over the phone. We receive confirmation that a payment succeeded, along with the card type and last four digits. We never see or store the full card number.
• Account information — if you create an account, your email address, password (stored hashed, never in readable form) and saved addresses.
• Messages — what you write to us through the contact form, live chat, email or over the phone, including anything you volunteer about your room or project.
• Requests — color sample requests, quotes, and the measurements you enter into tools like our ceiling clearance calculator.
• Reviews — the rating, text and any photos you submit, plus the name you choose to display.
• Marketing preferences — whether you subscribed to our email list.

Information collected automatically

• Device and connection data — IP address, browser and operating system, and the pages you visit.
• Cookies and similar technologies — see Cookies & tracking below.
• Advertising and analytics signals — the tags described under Cookies & tracking record the pages and products you look at. When you place an order, our server reports it — order number, value, items and your contact details in hashed form — to Google, Microsoft and Pinterest. If you order by phone, we may connect that order to your earlier visits to our site, using your account or the email address you gave us, so we can tell whether an ad brought you to us.
• Error and performance data — when something breaks or a page loads slowly, our self-hosted monitoring records what happened so we can fix it.

Information from others

• Our payment processor confirms whether your payment was approved.
• Shipping carriers send us delivery status and scheduling updates.
• Our review platform passes on reviews you submit to it.

How we use it

• To fulfill your order — build it, charge for it, ship it, and keep you updated.
• To support you — answer questions, handle warranty claims and returns, and send replacement parts.
• To run our business — accounting, sales tax, fraud prevention, and keeping records we are required to keep.
• To improve the site and our products — understanding which pages are confusing, which options people pick, and what breaks.
• To ask for a review after your order arrives.
• To market to you, if you have opted in — new products, promotions and design ideas. You can stop this at any time.
• To advertise to you on other sites — remarketing through Google, Microsoft and Pinterest, and measuring which ads lead to orders. You can opt out; see Cookies & tracking.
• To keep the site secure — blocking bots, abuse and fraudulent orders.

We do not use your information to make automated decisions that have a legal or similarly significant effect on you.

Cookies & tracking

Cookies are small files a site stores in your browser. We use them for four things:

Opting out of advertising cookies

• Google: Ads Settings
• Microsoft: ad settings
• Pinterest: privacy settings
• Industry-wide: DAA WebChoices and the NAI opt-out
• Or block third-party cookies in your browser — checkout and sign-in still work.

You can block or delete cookies in your browser settings. Blocking strictly necessary cookies will break checkout and sign-in.

Do Not Track and Global Privacy Control

We honor Global Privacy Control. When your browser sends it, we tell Google, Microsoft and Pinterest not to use your information for personalized advertising, we do not send them your hashed contact details, and we do not load Microsoft's cookie-matching image. Visits and purchases are still counted so we can measure our site and our ads. We do not respond to "Do Not Track", which has no agreed meaning; use Global Privacy Control or the opt-outs above instead.

Who we share it with

We share personal information with the companies that help us run the store, and only what each one needs to do its job. Each is bound by its own terms to use the information only to provide its service to us.

We will also disclose information when we genuinely have to:

• to comply with the law, a subpoena or a lawful government request;
• to enforce our Terms of Service or protect our rights;
• to prevent fraud or protect someone's safety;
• to a buyer or successor if the business is sold or reorganized — this policy would continue to apply to information transferred that way.

Selling your data

Your choices & rights

Everyone

• Unsubscribe from marketing email using the link at the bottom of any marketing message, or by asking us. We process unsubscribes within 10 business days.
• Update your details in your account, or ask us to correct them.
• Ask us what we hold about you and request a copy.
• Ask us to delete it, subject to records we are legally required to keep.

If your state gives you additional rights

Several states — including California, Colorado, Connecticut, Virginia, Texas, Oregon and Montana — give residents specific privacy rights. Depending on where you live, those can include the right to know what we collect and why, to get a copy in a portable format, to correct it, to delete it, to opt out of sale (we do not sell) or of targeted advertising (see Cookies & tracking), and to appeal if we turn a request down.

We extend these rights to every customer, wherever you live. It is simpler than checking addresses, and it is how we would want to be treated.

How to make a request

Email service@bredabeds.com with "Privacy Request" in the subject line, call us at 1-855-466-4781, or use our contact form.

• We will confirm we received your request and respond within 45 days. If we need longer, we will tell you why and take at most another 45 days.
• We need to verify who you are before handing over personal information — usually by matching details against an existing order.
• An authorized agent may act for you with written permission.
• Making a request costs nothing and we will not treat you differently for it. No worse price, no worse service.
• If we decline, we will explain why, and you may ask us to reconsider by replying to that decision.

How long we keep it

We keep personal information only as long as it is useful or required:

• Order records — for as long as our tax and accounting obligations require, and long enough to honor warranty claims. Our mechanical hardware warranty runs ten years, so order records outlive most other data.
• Account details — until you ask us to close the account.
• Support conversations — long enough to resolve the issue and handle any follow-up.
• Marketing contacts — until you unsubscribe, after which we keep a minimal suppression record so we do not email you again by accident.
• Error, performance and usability logs — up to 12 months, then deleted automatically.

How we protect it

The whole site is served over encrypted HTTPS. Card details go directly to our payment processor, so a breach of our systems could not expose them. Passwords are stored hashed, never in readable form. Access to customer data is limited to staff who need it, and we keep our platform patched and monitored. If a breach affects your information, we will notify you as Idaho law and your state's law require.

Children's privacy

Our site is meant for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us at service@bredabeds.com and we will delete it.

Changes to this policy

We update this policy when what we do changes — a new payment option, a new tool, a change in the law. The "last updated" date at the top always reflects the current version. If a change materially affects how we handle information we already hold about you, we will make a reasonable effort to tell you directly rather than quietly editing the page.

Contact us

Questions about this policy, or about your information? Reach us any of these ways:

• service@bredabeds.com
• 1-855-466-4781
• 3318 West Nelis Drive, Meridian, Idaho 83646

You may also want our warranty, shipping and returns policies, our Terms of Service, or our accessibility statement.